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This website is managed by Blue Lane Factory, located at Chemin Des Pins - Pijnbomenweg 4, 1180 Uccle, Brussels, Belgium. 

For all your questions and remarks about and its subdomains (or “the website”), about this specific policy or about your privacy or personal data please contact Blue Lane Factory via the address mentioned above or via

About this privacy policy

At Blue Lane Factory, we value and respect your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our website. We are committed to ensuring that your personal information remains confidential and secure. By using our website, you consent to the practices described in this policy.

1. Information We Collect

1.1 Personal Information: We may collect personal information such as your name, email address, phone number, and mailing address when you voluntarily provide it to us, for example, when you fill out a contact form, subscribe to our newsletter, or make a purchase.

1.2 Usage Data: We collect information about your interaction with our website, including your IP address, browser type, operating system, pages visited, and the referring website. This information is collected through cookies and similar technologies. You can control the use of cookies through your browser settings.

2. Use of Collected Information

2.1 Personal Information: We may use your personal information to communicate with you, respond to your inquiries, fulfill your requests, process transactions, and provide you with relevant information about our products, services, and promotions. We may also use this information to improve our website, customize your experience, and send you marketing communications if you have opted in to receive them.

2.2 Usage Data: We use usage data to analyze trends, administer the website, track users' movements, and gather demographic information. This information helps us understand how our website is being used and enables us to enhance its functionality and user experience.

3. Information Sharing

3.1 Service Providers: We may engage trusted third-party service providers to assist us in operating our website, conducting business activities, and delivering services to you. These service providers have access to your personal information only to perform specific tasks on our behalf and are obligated to protect your information.

3.2 Legal Compliance: We may disclose your personal information if required by law, legal process, or governmental request. We may also disclose your information to enforce our website policies, protect our rights or the rights of others, or investigate or prevent any illegal activities.

3.3 Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity as part of the transaction. We will notify you via email or a prominent notice on our website of any such change in ownership or control.

4. Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission or storage over the Internet is 100% secure. Therefore, we cannot guarantee the absolute security of your data.

5. Third-Party Links

Our website may contain links to third-party websites or services that are not operated or controlled by Blue Lane Factory. We are not responsible for the privacy practices or content of such third-party websites. We encourage you to review the privacy policies of these websites before providing any personal information.

6. Children's Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete the information promptly.

7. Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. We will notify you of any material updates by posting the revised policy on our website or by other means. We encourage you to review this policy periodically.

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us.

Last update: June 2023

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